Bert Pijls, the customer services director for British Gas in the UK, thought it might be a good idea to get in touch with the common people by manning a live Q&A on Twitter. It didn't go particularly well for him.
In the wake of announcing a staggering nine per cent increase in the cost of gas, the Twitter-using population of the UK gave Bert both barrels of the cynicism gun in response. During the one-hour online public stoning, Bert was asked such questions as:
"24,000 pensioners died from cold last year, @BritishGas. Are you trying to round it up?"
"How will you feel when pensioners die from choosing to eat instead of heat?"
"My office has a window where the sun comes in and makes the side of my head really hot. How much do I owe you?"
"I'm having to burn all the junk mail you send me in order to keep warm."
"I can only fit 2 jumpers on at a time do you have any ideas how I could put more on?"
And so on. It went on like this the whole time. Pretty grim reading for Bert and probably one of the worst uses of social media we'll see this year by British Gas. Shaking with anger might have warmed everyone up a bit for free, though. [Metro]