Just as we're loyal to our underperforming League Two football teams, so to do we Brits stick loyally to our mobile phone networks. For better, for worse, in sickness and in health, half of British mobile users have never changed mobile operator.
The figures come from a YouGov study quizzing 944 adults which suggested that older mobile users are the least likely of all to swap providers, with only one in five aged over 55 having changed their network over the past three years, compared to roughly half of under 25s making the jump from one to another. Even when contracts end, only 11 per cent of Brits shop around for a better deal from a rival operator.
There's one notable factor to take in here though -- the study was carried out between July 18th and August 5th of this year. At that point, only EE had 4G services up and running, and by Christmas of this year all the major networks, including late-to-the-party Three will have 4G offerings. With 3G services having been the mobile staple for the best part of a decade now, the launch of competitive 4G packages could kickstart mass mobile network migrations. [YouGov]