It's Hard to Imagine a Classier Ad For Cup Noodles

By Lily Newman on at

There's a special place in most of our hearts for instant noodles. Whether you have no time, no money, or no will to live, Cup Noodles is a comforting Styrofoam haven in a cruel world. But it's definitely associated with sterile corporate break rooms and student living more than pastel animations or farm to table. But this advert tries to make you see Nissin Cup Noodle differently.

Honestly it probably won't work. There's really nothing about the actual Cup Noodle product that evokes picturesque wheat fields or pigs that are, you know, alive. But Oki Sato's large Japanese design studio Nendo makes a valiant effort to connect Cup Noodles with positive food experiences. When you need your sodium fix at the office and self-consciously make a Cup Noodle, you can replay this video in your head and feel like you're the hero of the sustainable food movement. [Spoon & Tamago]