Crimestoppers, the 'innovative startup' known for 'disrupting the industry' through its extensive use of crowdsourcing, is at it again. Rather than showing slightly grainy stop-motion TV footage of some mugger, though, they're handing out scratch cards to educate the population to what weed smells like.
The campaign, inspired by a similar inititative in Holland three years ago, has already had its beta test -- over 200,000 cards have already been handed out in notorious cannabis hostpots like South Yorkshire, Avon and Somerset, leading to a reported 28 per cent increase in the 'pieces of information' being reported to Crimestoppers, and leading to the police closing down 34 cannabis factories -- and that's just in London alone.
Whether the cards work more by encouraging people to call in a suspicion they've long been harbouring, or if people really are so naive to think that sickly-sweet smell is just incense is unclear, but either way, it's clearly working. Now we just have to wait for the cross-platform app version. [BBC]