Beer Should Absolutely Make You Feel More Outdoorsy

By Lily Newman on at

If beer is at the centre of your back-to-nature trip, then things may not go entirely according to plan. Safety first, people. But that isn't stopping the rugged and cozy masters at Patagonia from partnering with New Belgium Brewing to put out some branded lager.

"California Route Organic Lager," created for Patagonia's 40th anniversary, shouts out nature in a bunch of ways. The beer is made from all organic ingredients at a brewery powered by wind, and is packaged in aluminium cans that can be recycled and go through another round of production in as little as 60 days. The limited edition run is pretty small so Patagonia isn't expecting any type of major distribution (so small chance of it being available here folks). The company says it would like to go big with the beer, but it's too busy making outdoors gear. Apparently beer blankets can't actually replace parkas. Yet. [Patagonia via GearJunkie]