The endless Doctor Who PR push shows no sign of calming down even now the 50th anniversary special is finally out of the way, with the BBC now banging on about how successful its carefully orchestrated global simultaneous broadcasts were.
The BBC picked up a Guinness World Record for its simulcast of the latest episode of the baffling sci-fi drama, thanks to successfully organising the screening to kick off at exactly the same time in 94 separate countries last weekend. The effort included dubbing and subtitling it for 15 different languages, the end goal being to sell large numbers of plastic toy screwdrivers to children this Christmas.
Craig Glenday, Editor-in-Chief of the Guinness Records business, said: "This outstanding achievement is testament to the fact that the longest running sci-fi TV show in history is not just a well-loved UK institution but a truly global success adored by millions of people."
Apart from those years when no one watched it or liked it and it was cancelled, Craig. A warning through time against complacency, there. [Radio Times]