The GoPro is an amazing action camera that lets people record extreme sports, daredevil feats, and other spectacles. Just a few years ago it would have been impossible. But now it has become the best selling camera in the world.
In a short 60 Minutes profile, Anderson Cooper runs through the story of the rugged camera from the beginning when the company was founded by a young surfer and failed-entrepreneur named Nick Woodman 12 years ago. The first GoPro product? A simple waterproof film camera. Since then, the company has doubled its sales yearly, to revenues of more than £320 million per year. Never underestimate the potential of a simple, effective, inexpensive tool. [CBS]