Domino's Spoofs BA Billboard With "Look Down" Live Pizza Delivery Tracking

By Gary Cutlack on at

We're not sure if this Domino's add is based on real technology or just an attempt at getting a video to go viral, but still. It's quite clever, gently mocking BA's awesome Look Up plane tracking advert by monitoring the progress of a pizza delivery about the city.

The ad even attempts to copy BA's big social media win by encouraging people to tweet about it with the hashtag #lookdown attached to it, but with just 16k views so far it doesn't appear to have blown up to the size of BA's location aware billboard campaign just yet. [YouTube via Mashable]