The catch is you'll be handing your money over to the new kids on the block, Kogan, rather than the stalwart likes of Samsung or Sony. But that shouldn't be too much of a concern, with the Australian manufacturer making a name for itself in the UK for offering high-end tech at low-end prices. So what's £550 bag you, in detail?
The 55-inch UHD LED set will have a screen resolution of 3840 x 2160, and will be interestingly powered by Google's Android 4.2 operating system. That'll give it access to the Google Play store and apps, but it's not yet clear in what capacity that'll be useful -- this isn't a touchscreen TV, afterall. Upscaling tech will make standard and HD content scrub up for the higher resolution display, while you can access the internet through the set over either built-in Wi-Fi or Ethernet. External media playback is also supported, with slots for USB 3.0, USB 2.0 and microSD cards housed on the TV.
How does Kogan get its prices so low? It sources all components at the manufacturer level, meaning there are considerably fewer pockets that need lining along its supply chain.
We'll have to get eyes-on before we can establish just how good a deal this is in terms of picture quality, but, providing you're not too picky about the more extraneous bells and whistles of smart TVs, this is looking like a pretty good deal at first glance. Going on sale in Australia by the end of January, Kogan's gear usually makes it to the UK not too long after it lands down under. We'll keep you posted. [Kogan]