Hold out a Double Decker in front of me and a bag of dried fruit, and I'll eat the chocolate and the hand that was holding it over the withered, mummified berries every time. Lidl, what have you done?
In fairness, the supermarket has done a very sensible thing by banning sweets and chocolate bars from the racks at its checkouts across all 600 of its UK stores. In a week that saw stats come in saying that more than half the nation will be obese by 2050, it's a nifty PR move that will see health nuts and penniless parents alike pleased by the move. Lidl's customer research found that 68 per cent of parents shopping with their kids were regularly pestered by their children for the sweets, and that 66 per cent of those would regularly give in to their children's sweet-toothed demands, regardless of the confection's nutritional value.
Ronny Gottschlich, managing director of Lidl UK, said: "We know how difficult it can be to say no to pester power, so by removing sweets and chocolates from our tills we can make it easier for parents to reward children in healthier ways." Lidl will replace the sweets with health foods including oatcakes, dried fruit and juices.
Tesco and Sainsbury's have similarly removed sweets from many of their larger stores' checkout counters, though the trend has yet to move on to smaller shops belonging to the two chains. With Lidl committing to the move, don't be surprised if other supermarkets come under pressure to follow suit shortly. The days of sneakily sneaking a Snickers into the trolley while your better half isn't watching may soon be coming to an end. [The Guardian]