Samsung NX30: Can Sammy's Mirrorless Shooters Catch On?

By Mario Aguilar on at

The new Samsung NX30 is an improved reboot of the company's NX20, a mirrorless camera that took beautiful photos but came with its share of foibles as well. The new camera adds NFC connectivity for easy pairing with mobile devices, a new autofocus system, and some improved hardware. Samsung's introducing a bunch of new lenses as well. Is it enough to make Samsung's mirrorless cameras catch on?

First things first: The NX30 has what Samsung is describing as a slightly improved 20.3-megapixel, APS-C sensor. What's going to make a big difference to shooting is the new hybrid autofocus system that uses both phase-detection and contrast detect autofocus. The NX30's predecessor was lacking on focus, so this is a welcome improvement.

The camera's notable hardware improvements include a tiltable electronic viewfinder with 2.36-million dot resolution. There's a new mic input so that you can easily use an external microphone when recording video.

There are a number of additions to the camera that have been seen on other cameras before and aren't exactly mindblower: The NX30 shoots 1920 x 1080 videos at up to 60 frames per second. It's got NFC which will make the often clumsy process of Wi-Fi pairing with mobile devices easier.

As before, the NX30 is a nice camera, but it doesn't offer a while lot in the way of differentiation for people considering their options, especially when some of Samsung's interchangeable-lens competitors like Sony and Olympus are making outstanding cameras. Samsung hasn't announced pricing and availability for the NX30, but you can expect it to cost about £900 bundled with a kit lens, just like its predecessor. That's a tough sell.