Toilet Paper Map Reveals Crap Trends Worldwide

By Sarah Zhang on at

We all have to poop, but how we deal with it changes with age. For babies, it's nappies. For the elderly, it's, well, adult nappies. For most of the rest of us, it's toilet paper.

Market research firm Euromonitor International's map of trends in the dull-sounding tissue and hygiene industry is surprisingly revealing about the state of the world. (In other news, wet toilet wipes are catching on—to the horror of sewage workers everywhere.)

Nappy sales are booming in countries with high-population growth. Toilet paper dominates in developed countries and incontinence products are of most use in Japan and Western Europe as they face an ageing population. That's probably more than you ever thought you'd learn about bogroll. [Euromonitor via Wonkblog]