Would You Pay More for Amazon Prime?

By Leslie Horn on at

Amazon admitted in its fourth quarter earnings call that subscribers of their Amazon Prime service are likely to see a price hike of anything between $20 to $40, which equates to roughly £12 to £24, on their annual fee.

Prime is a very good deal. You get free--and sometimes one-day--shipping on thousands of products, and in the UK access to thousands of Kindle reads. But that little bit extra obviously comes at a price, and Amazon said it has taken a hit from rising shipping costs. That said, how much more are willing to pay for Amazon Prime?