Blimey! Blockbuster is proving more resilient than the Terminator. Following two spells with the administrators in January and October of 2013, the movie rental service has been revived once more.
The Dish Network Corporation will be licensing the Blockbuster brand to Crash Entertainment Group, which will open ten new Blockbuster stores and rebrand its five Crash Entertainment shops in the Isle of Man to Blockbuster. Alongside a physical retail presence, the company will also offer a mail order DVD rental service, and operate the Blockbuster on Demand streaming service through Virgin Media's TiVo boxes.
"This is good news for Blockbuster customers in the UK, as consumer demand is clearly moving to digital distribution of video entertainment," said Dish boss Joseph P. Clayton. "We expect to leverage that brand as we continue to expand our digital offerings." [Eurogamer]
Updated: Reports of Blockbuster's revival may have been premature. In an unusual turn of events, Crash Entertainment Group's announcement has been pulled from its website, while Virgin Media has been in touch to deny claims that it has entered into a partnership with Blockbuster for its TiVo boxes. Virgin Media offered the following statement:
“You can already watch an unbeatable choice of on demand movies with Virgin Media and we are not in discussions about a service from Blockbuster.”
We'll keep you posted with any further updates from the involved parties once we hear back from them.