Lego Took Over an Entire Ad Break and Re-Made Popular Ads Using, Yup, Lego

By Kat Hannaford on at

If you were watching ITV's Dancing On Ice on Sunday night (don't worry, we weren't either), you may've spotted something rather special -- an entire ad break taken over by Lego, to promote Warner Bros.' The Lego Movie, which is released on the 14th. Advertising within advertising? We're so confused about which products we should be buying right now!

Adverts from the British Heart Foundation, Confused.com, Premier Inn and BT were given the Lego makeover, with our favourite definitely being BHF's -- there's just something about a Lego Vinnie Jones that we can't say no to.