Birds Eye has invented a new form of food for nutritional gurus, in the shape of Mashtags. Or, as the packaging suggests, Mas#tags, the #New and #Tasty potato shapes. Serving suggestion: Listlessly push them around a chipped plate while feeling sad and not as hungry as you were when you put them in the oven and willing your phone to do something interesting.
A beta release of the frozen potato product will be available via in-trolley purchase in Tesco, Asda and Sainsbury's from next month. The price for an unlocked PAYG bag is around the £1.75 mark, for which you get a hash, a star, two emoticons and an @ symbol. Combine with a tin of Alphabetti Spaghetti for the ultimate social dinner-for-one. [The Grocer]