Nikon has revealed seven new cameras today, covering everything from a £99 waterproof budget model to the new Coolpix P600, with the latter featuring a stonking 60x optical zoom for fulfilling all your celebrity poolside paparazzi dreams.
But the most interesting models are its Lumix-style S9600 and S9700 travel compacts, which offer 22x and 30x optical zooms inside the skinny chassis pictured above. Both of these models feature 16-Megapixel back-lit CMOS sensors, plus built-in Wi-Fi for easy photo access and smartphone controls for reducing shutter shake when working at the long end of the zoom.
For achieving maximum zoom there's the £429 Coolpix C600 with its 60x optical zoom, a model that comes with the same 16-Megapixel sensor as the 9600 and 9700. If you aspire to an "extreme" lifestyle, the £329 AW120 is your man-cam, offering a 5x zoom, 18m waterproofing, 2m drop resistance and -10 degree coldproofing.