It seems like snoring has become more of an epidemic than any of us have realized. At CES, Sleep Number revealed its IQ bed that lets bedmates silence a snoring partner. But now there's a pillow that can stop a deafening snorer all by itself.
Using a built-in microphone with adjustable sensitivity, the pillow listens for loud or soft snorers and then automatically inflates an internal air bladder which increases the pillow's height by up to three inches. This in turn has the effect of gently waking the snorer so they roll over or simply move their head to clear their airways.
When activated just as you're ready to call it a night, the pillow has a 30-minute grace period giving you enough time to fall asleep without the bladder inflating. At £150 (including shipping) it's not cheap, it can't be flipped, and it has to be plugged in all night long. So if you're always on the hunt for the cool side of the pillow, this isn't for you. Unless your bedmate who hasn't slept for the past three or four days strongly insists. [Hammacher Schlemmer]