The Best Super Bowl Tech Ads, Ranked

By Brian Barrett on at

Unlike recent years, 2014 saw some Super Bowl ads for tech companies that were actually... good? Inconceivable! We've gathered them all here, in easily processed ranking form. As always, all rankings are totally subjective and legally binding.


 

10. Sonos - "Face Off"


This fell a little flat; it does a good job educating people what exactly Sonos does, but doesn't necessarily make a case for why you'd want the music in your rooms to be as territorial as post-apocalyptic tribal warlords.


 

9. Beats Music - "The Right Music"


Ellen! America loves Ellen. I was on a little bit of a time delay, and this was the first ad I fast-forwarded through.


 

8. SodaStream - "Sorry, Coke and Pepsi"


Honest to goodness, when ScarJo said "if only I could make this message go viral" I thought she was going to pull out a pamphlet about West Bank occupation.


 

7. SquareSpace - "A Better Web Awaits"


I don't mind that the idea of the internet IRL has already been done—and better—as much as I do that this feels like a lazy look at the internet IRL. A "Click Here" muscleman? Who are those twins supposed to be, porn? This feels like what someone's grandmother thinks the internet might be like based on what people say at Thanksgiving.


 

6. GoDaddy - "BodyBuilder"


That's some mid-tier quality beefcake right there.


 

5. Intuit - "GoldieBlox"


A great message, made a little less powerful only because GoldiBlox had an even better ad that they couldn't run because the Beastie Boys sued them to oblivion.


 

4. GoDaddy - "Puppet Master"


After years of selling itself with gross sexxxytime, GoDaddy takes the empowerment route. That's good! So is John Turturro. Only points off are that I can't find Gwen's website anywhere.


 

3. GoPro - "RedBull Stratos"


It is amazing what mankind can do. The only reason this isn't the best is that I can direct you over to the full video right here instead. Watch it.


 

2. RadioShack - "The Phone Call"


RadioShack, the US's answer to Maplins, crams a tonne of 80s references into this clip: Mary Lou Retton, Hulk Hogan, Erik Estrada, Alf (!), Dee Snyder, Cliff Clavin, Jason, Devo, Kid n' Play, California Raisins, the owl from Clash of the Titans, Qbert, Teen Wolf, Chucky, Sgt. Slaughter, the Delorean from Back to the Future, Slimer, and whoever this is (the one who's not Ponch):

Every Super Bowl Tech Ad, Ranked

Anyways, this ad was basically made specifically for 32-year-olds who watched a lot of TV growing up, which means I loved it very much.


 

1. Microsoft - "Empowering"


The best. Seriously. We've knocked Microsoft for its advertising incompetence in the past, but showing America the future that's possible today, in a way that's sentimental but not overwrought, takes a deft robo-hand. This was the best commercial of any kind last night