As any frequent flier will know, once you've seen one airline safety video, you've pretty much seen them all. Subtly scary, their impact diminishes with repeated viewing to a point where many passengers ignore them all together. Virgin Atlantic is looking to counteract the apathy the clips are usually met with through a zany new video, but is it all a bit much?
Virgin Atlantic's first new safety film in nearly 12 years, it's been created by design and motion studio Art & Graft. It's certainly more entertaining than the staid instructional videos of old, with its nods to film noir and superheroes. But does the approach distract from the general purpose of such a video -- to make sure passengers are well aware of the safety procedures in place in case of emergency on a plane? I feel that maybe it does, but what do you think? Check it out above. [Telegraph via PSFK]