The fateful day has come: Amazon is upping the price of its Prime membership. Prime will cost £79 a year—up from £49.
From Amazon FAQ:
We've increased the annual fee of Amazon Prime membership to £79 to include the added benefit of Prime Instant Video. Prime Instant Video gives you access to over 15,000 movies and TV episodes with unlimited instant streaming. Now you can benefit from Amazon Prime (previously £49 per year) and LOVEFiLM Instant (previously £72 per year). By combining the two, members save up to £41 per year. Existing Amazon Prime members receive the upgraded services at no extra cost until their membership renews.