While running the risk of turning into the boy who cried wolf, it now appears that an official UK launch date for the Google Chromecast streaming stick is just weeks away. Chromecast is available on our shores through import, but isn't officially supported in the UK by Google. That could all change soon, with a wider international release being teased.
Speaking at the SXSW tech show, Sundar Pichai, Google's SVP of Android, Apps and Chrome, revealed that the company is hoping to bring the affordable streamer to "many more countries" in the next few weeks. With the Chromecast SDK now in the hands of developers, it shouldn't be too long then until we'll be able to nab one of these on the highstreet (or, you know direct from Google Play rather than an Amazon or eBay import seller) and have some UK-specific apps and content to enjoy with it. [The Next Web]