Google Deal With Ray-Ban and Oakley Could (Possibly) Make Glass Cool

By Jamie Condliffe on at

Google has just signed a deal with Luxottica. You may never had heard of them, but they're the eyewear manufacturer behind the likes of Oakley and Ray-Ban—and they could, maybe, possibly, make Glass cool. Perhaps.

The deal will see Luxottica "bring design and manufacturing expertise" to Google's Glass project. Initially focused on Ray-Ban and Oakley for the US market, Luxottica will, apparently, design and produce a series of exclusive frames for Glass. Luxottica claims the results will "combine high-end technology with avant-garde design offering the best in style, quality, and performance."

Perhaps most interesting, though, is that Google will piggyback on Luxottica's retail and wholesale distribution channels, which is an indicator that Google is keen to push Glass as a mainstream device as soon as it can. It'll be a steady process, though. "You're not going to see Glass on your favourite Oakleys or Ray-Bans tomorrow," explains Google. "But today marks the start of a new chapter in Glass's design."

Google has, of course, attempted to make Glass more stylish by itself of recent times—but, arguably, failed. Is a Ray-Ban and Oakley tie-in it's saviour, or a car crash waiting to happen? [Google]