New Research Tells Us What We Already Knew: Nobody Cares About Smartwatches

By Tom Pritchard on at

It turns out that smartwatches are struggling to be accepted by the mainstream population. Shocking, I know. According to data research company KWP ComTech, only 426,000 people in Britain have actually bothered to go out and buy one. That's less than one per cent of the population. In contrast, 1.8 per cent of the population (roughly one million people) own fitness bands.

According the the findings of the research, 72 per cent of smartwatch owners were male, 56 per cent were under the age of 35, and 34per cent lived in London -- probably somewhere near Shoreditch. The market share is nothing out of the ordinary: Samsung is the leader with 32 per cent, followed by Sony with 21 per cent, and Pebble with 18 per cent.

The data came from a panel of 15,000 people, who were "representative of the UK population." Unfortunately there is no information on who these people were, and the big question in my mind is where the statistics came from. Were they all from the panel or was sales data involved as well? If the former is true, then it means that there were only around 100 smartwatch owners involved. Doesn't sound too accurate to me.

Despite any concerns about accuracy, KWP believe its data is robust and will no doubt begin research into more mysteries of the modern age. Maybe we'll finally get a definite answer to the question "is the Pope Catholic?" [The Guardian]