Pepsi Max Stunt Makes for the Scariest Bus Shelter Wait Ever

By Gerald Lynch on at

You wait all morning for a bus, then a tiger, an alien invasion and a sewer-dwelling tentacle monster all come along at once.

Pepsi Max's latest "Unbelievable" marketing campaign saw a London bus shelter kitted out with cameras, screens and augmented reality tech to make it appear that all manner of unlikely happenings were going on just down the street from the stop. It certainly beats comparing the ticker-tape bus arrival countdown to your own watch -- seriously, how many seconds do they think there is in a minute?