This is the advertising equivalent of walking up to the most popular kids in school, kicking them in the nether regions and then asking them out for a fight. Fair play to Samsung's Galaxy Tab Pro advert -- it's got balls, if not all of its facts straight.
Calling out Apple's iPad, Microsoft's Surface and Amazon's Kindle by name, the Samsung advert for the 12.2-inch Galaxy Tab Pro tablet looks to show the new slate as a capable all-rounder compared to the competition. There are potshots at the iPad's meagre multitasking capabilities and "Retina" buzzword jargon, the Surface's laptop accessories and Kindle's book focus.
Of course, it's all a bit hyperbolic by Samsung -- Kindle Fire tablets can do far more than just display books, and the Surface is a very capable standalone tablet without its optional keyboard and mouse accessories. It's fighting talk, but it'll likely be advertising standards bodies that land the final blow here. [Inquirer]