Samsung Galaxy Tab Pro Advert Lays Into iPad, Surface and Kindle

By Gerald Lynch on at

This is the advertising equivalent of walking up to the most popular kids in school, kicking them in the nether regions and then asking them out for a fight. Fair play to Samsung's Galaxy Tab Pro advert -- it's got balls, if not all of its facts straight.

Calling out Apple's iPad, Microsoft's Surface and Amazon's Kindle by name, the Samsung advert for the 12.2-inch Galaxy Tab Pro tablet looks to show the new slate as a capable all-rounder compared to the competition. There are potshots at the iPad's meagre multitasking capabilities and "Retina" buzzword jargon, the Surface's laptop accessories and Kindle's book focus.

Of course, it's all a bit hyperbolic by Samsung -- Kindle Fire tablets can do far more than just display books, and the Surface is a very capable standalone tablet without its optional keyboard and mouse accessories. It's fighting talk, but it'll likely be advertising standards bodies that land the final blow here. [Inquirer]