It's not quite as heart-stopping as Pepsi's alien invasion augmented reality bus shelter, but it's a thousand times more useful: Transport for London has today begun trialling a bus stop equipped with an interactive mapping and information touchscreen.
Situated at bus stop G just by London's Piccadilly Circus, commuters will be able to check out not only live, updating bus wait times and locations, but also information relating to transfers onto other services like the Underground and the tube's own timetable. Users will also be able to check out the status of local Barclays "Boris Bike" cycle hire stations, as well as be given walking directions to nearby points of interest. It's been designed by advertising company Clear Channel, who regularly collaborate with transit companies to improve their visual customer information services.
"Our customers now rightly regard real time travel information as part of the core service we provide and this is an innovative way we can explore getting information they need to them," said Leon Daniels, Managing Director of Surface Transport at TfL.
"If the trial is as successful as we hope, then we will work with Clear Channel to introduce the mapping tool to other key sites across London.”
Clear Channel will monitor how the shelter is used over the next two months, and look to improve the service based on that data, ahead of a possible expansion of the scheme.