If the relatively-affordable price of an iTunes album download or a Spotify subscription already makes you wince, spare a thought today for hardcore MJ fans. The moonwalking Prince of Pop's posthumous new album will set them back £600, as it's being bundled exclusively with the forthcoming Sony Xperia Z2 smartphone.
It's quite rightly being seen as a cash-in by industry commentators -- committed Jackson fans are known for their fierce loyalty, snapping up every piece of merchandise related to the Bille Jean singer. With LA Reid and Timbaland on production duties, it's the first release of unheard material from Jackson since 2010's Michael.
"Because we're talking about a new Michael Jackson album, many fans will probably invest in the phone," music journalist journalist Kevin Hughes said. "But Michael's music deserves to be available to all, so I hope the full album release will follow within days or weeks."
As Hughes suggests, a wider release of the album is too great a money-spinner for Sony to ignore, but rest assured die-hard fans will be unable to wait for news of exclusivity lifting. Those that do get tempted by the handset can rest safe in the knowledge that it's looking a solid smartphone for the money though.
Sony teased the announcement at last month's MWC 2014 conference. Sharp-eared fans would have been able to hear Jackson's Slave to the Rhythm in the background of this product trailer: