Pinterest is a great place to plan for a fun birthday, a zesty cocktail party, a beautiful wedding, or… the apocalypse. No seriously, there's a whole subculture of so-called "Preppers" who maintain pinboards devoted to getting ready for the end of the world. It's more cheerful than it sounds.
The Atlantic's Colette Shade just published a small exposé on the trend and offers a wonderfully astute set of reasons why apocalypse prepping is becoming popular on a site better known for party planning. The key seems to be Pinterest's mission to help people look forward. Shade writes:
In a way, preppers are actually the ideal user for the site. After all, Pinterest co-founder Evan Sharp says it was always meant to be a utility: "It's a tool people use to plan their futures," he told ReadWrite earlier this year. Preppers just happen to think the future looks bleak.