It impressed us with its cheap Hudl tablet that, against the odds of its pricing, managed to not be crap, and now Tesco is looking to do the same with an own-branded smartphone -- one that may even trouble the top-tier devices from Samsung and company.
Speaking to BBC Radio 5 Live, Tesco's chief executive Phillip Clarke revealed that the phone would be available from the end of the year, running Android with Tesco's services pre-installed, and that it would have a comparable specification to the Samsung Galaxy S5. However, it would come at a significantly cheaper cost than handsets with similar tech specs.
Tesco already offers smartphone contracts as an MVNO, making use of O2's network infrastructure.
Clarke also revealed that a Hudl 2 tablet would land in September too -- an indication perhaps as to when to expect the smartphone, given the benefits of a two-pronged launch blitz. [BBC]