Googling yourself only ever ends badly, but what if those search results return details that are potentially damaging, not just embarrassing? Google will now offer people a form that will allow people to contact the search giant and request the removal of links to what could be considered "irrelevant" or outdated data.
"When evaluating your request, we will look at whether the results include outdated information about you, as well as whether there's a public interest in the information," reads the Google form.
The move follows a landmark EU ruling which ruled in favour of a Spanish man, requesting that information relating to an auction notice on his repossessed home several years earlier be removed.
While Google will have to be careful to vet potentially-fraudulent claims, the move can only be a reassuring one for anyone that spends any time on the web. Already giving up so much of our private lives to online services, it's encouraging to know that one of the biggest of online giants is giving us a little more control over the spread of information. [BBC]