Motorola's Moto G handset has been the budget Android phone to beat since launching back in November, hovering around a very affordable £150 but with specs to trouble phones £100 more expensive than that. Motorola is hoping that lighting will strike twice at the entry-level end of the market, with today's newly-revealed Moto E offering even better value for money -- costing just £89.
Sporting a 4.3-inch 256ppi, 960 x540 edge-to-edge display, protected by Corning Gorilla glass, with an anti-smudge coating, it's a tad smaller than the 4.5-inch Moto G. Under the hood sits a 1.2Ghz dual-core Qualcomm Snapdragon processor, backed by 1GB of RAM. It's 1980mAh battery should get through a whole day's worth of intensive use, according to Motorola.
Pure Android, Moto E is running Android 4.4 KitKat, with Motorola promising an upgrade to whatever the next major version of Android ends up being. Software features from Motorola will also be included. Top of the list is Motorola Alert, keeping loved ones informed of where you and they are, using automatically-sent location updates for meet-up details and emergencies. Motorola Migrate, Motorola Assist and the FM radio applications from the Moto G carry over too.
Customisation options will again be a big part of the appeal of the Moto E too. Motorola Shell cases in nine colours will be on offer, as will five "grip" shells with added protection.
The Moto G was the best selling smartphone Motorola has ever had, gaining that title in just five months, with the company now responsible for 17 per cent of the UK pre-paid market. The Moto E is staggeringly cheap at £89. On sale now, expect that share to only improve.