With the new NX3000, Samsung's hoping to lure price-conscious beginners. The entry level interchangeable-lens camera swaps out the huge 3.7-inch (9.4cm) touchscreen interface of the old NX2000 for a smaller, 3-inch (7.62cm) non-touch LCD and a traditional button interface.
Over the last couple of years, Samsung has been quietly building a strong interchangeable-lens camera system, and as with competitors like Sony, it's experimented with different models and price points. At $529 (£312) bundled with a 16-50mm F3.5-5.6 Power Zoom ED OIS lens, or just $479 (£212) with a 20-50mm, the NX3000 comes in way cheaper than its predecessor.
With the exception of the new interface, the camera's mostly unchanged. It packs a 20.3 megapixel APS-C sensor, Wi-Fi connectivity, Full HD video at the usual frame rates, and continuous shooting speeds up to 5fps. For the money, the camera is a solid alternative to the otherwise dominant Sony cameras.