Mobile network Vodafone has jumped on the civil unrest triggered by mid-contract inflationary price rises, announcing a plan to guarantee that none of its customers will see their monthly payments rise for the duration of a contract.
Speaking about the solid-gold price promise, Vodafone's Cindy Rose said: "...from now on, when you sign up with us, a deal’s a deal, and we promise the monthly price you pay will stay the same for the period of your contract term, provided you stick within your allowance."
Richard Lloyd from consumer group Which? commented: "This is great news for Vodafone customers and the 60,000 people who joined our campaign against mid contract price increases. The pressure is now on EE and O2 who we feel are acting against the spirit of Ofcom's new rules by increasing prices on supposedly fixed contracts."