£600,000 Gold Bike for Rich Idiocrats

By Gary Cutlack on at

A company that caters in making "most expensive" things to generate (a) clicks and (b) money has revealed a 24K gold-plated mountain bike, with an astonishing $1,000,000 asking price attached to it.

The all-gold Beverly Hills Edition of the Salsa Mukluk fat bike takes around 750 hours to manufacture, with just 13 of the gold-plated, diamond-encrusted, alligator-skin-seated monsters being made for global distribution. Ideal for getting around your mansion in a hurry, but don't leave it locked up on the King's Road. [HoSG via Huh]