Sometimes experience is the best way to learn, but when it comes to driver safety, it's not like you can have a deadly accident more than once. But you can come close, as Volkswagen demonstrated with this highly effective interactive public-safety announcement that it revealed to unsuspecting moviegoers in Hong Kong.
Instead of movie trailers playing when the lights went down, audience members were perplexed to see first-person footage of someone starting, and then driving down an empty road in a car. Nothing interesting seemed to happen, until behind-the-scenes a location-based broadcasting device sent every smartphone in the theatre a message.
When audience members then looked away to check their devices, the on-screen vehicle was suddenly involved in a deafening crash, leaving everyone startled, but also aware of the dangers of using a mobile device while driving. [YouTube via Autoblog]