Apple Cuts the Price of the Apple TV

By Tom Pritchard on at

We all saw that Apple introduced a cheaper iMac earlier today, but there was another announcement hiding in the background: The Apple TV is getting a £20 price cut from £99 to £79.

This won't help extinguish the constant rumours that Apple will be releasing a updated version of the box sometime in the near future, but it does bring Apple TV's price one step closer to those of its rivals. [Apple Store via Engadget]