Apple is Banning Apps That Reward Social Sharing and App Promotion

By Jamie Condliffe on at

Apple has always been strict about what makes the cuts in its App Store, and the arrival of iOS 8 seems to be ushering in some extra rules. It seems Cook & Co. are looking to remove apps that reward social sharing or provide in-game credit for watching videos.

A number of developers have reported having their app updates rejected by Apple—where changes have been merely cosmetic—because they provided in-game credits for watching videos, promoting apps other than themselves, and using social sharing. They're all incredibly common monetisation techniques—Candy Crush, anyone?—so if Apple's clamping down it will have a big impact on developers.

Last week Apple unveiled new App Store features that make it easier to browse categories and sub-categories of apps, and it could be that it wants to stamp out developers' cross-promotion. Currently it's unclear how strict Apple's policies will be and how they'll be enforced. [TechCrunch via MacRumors via Engadget]