EE May Pull Contracts from Carphone Warehouse and Phones 4U

By Gary Cutlack on at

Mobile network EE is in the final stages of rejigging its sales practises, with one of the more destructive options being to stop offering phones and contracts through mammoth phone specialists Phones 4U and Carphone Warehouse.

The move would see EE taking on a more direct sales approach and may trouble the merger between Carphone and Dixons, as EE's pull out would leave a substantially weakened Carphone only able to sell contracts for phones on the Vodafone and O2 networks.

EE confirmed the plan with some business speak in the Telegraph, saying: "...we can confirm that we’re formally reviewing our distribution strategy, primarily in the consumer space, with a view to fewer, deeper partnerships, based on value and shared ambitions." A decision is expected within weeks. [Telegraph via Engadget]