tv

Freeview Announces YouView-Rivalling Catch-Up Service

By Gerald Lynch on at

Digital UK, the company responsible for Freeview, is looking to boost Freeview's fortunes by investing in a branded, integrated connected TV platform which would bring catch-up content to Freeview for the first time. Part of a £100 million deal backed by the BBC, Sky, ITV, Channel 4 and Arqiva, Freeview Connect won't be tied to a broadband provider and could be built into TVs as well as set-top boxes.

If that sounds competitively-similar to what YouView is offering, you'd be right -- aside from YouView's seven-day rewind feature, this looks like a very familiar offering, and one that's sure to undermine YouView, intentionally or otherwise, by cutting out TalkTalk and BT.

Once you've paid for the box and an associated broadband connection, YouView, as good as it is, can become an expensive prospect. Given Freeview's existing user base and brand familiarity, it wouldn't be too difficult to get manufacturers onboard to support a new catch-up platform, with plenty of eyes to view it. [Freeview]