Google Glass is now available to buy in the UK direct from the search giants, without the need to call in a favour from an estranged American relative. Costing £1,000, any UK resident aged 18 or older can pick up Google's futuristic specs from www.google.co.uk/glass.
Launching alongside the UK Explorer program are a handful of new Glassware apps, including the StarChart night-sky mapping app, a new breaking news ticker from the Guardian, live football updates from Goal.com and the scare-you-fit Zombies, Run! app.
£1,000 is a lot to spend on what remains essentially a prototype device, but Google is at least offering a try-before-you-buy option to coincide with the UK launch. Those interested in a demo of Glass can RSVP for a quick hands-on session over June 27th and 28th at Google's London Basecamp by clicking here.
Though Google will still need to continue to work hard to shake off Glass's uber-nerd associations, it's slowly clarifying exactly what makes Glass a must-have gadget of the future. Baby steps, like making it work with prescription glasses wearers will help, as will new fashion-conscious frames. Oh, and an AR sex app won't hurt its prospects either.