No, really. I know they're not all black and green, but look at the little snake logos — those are definitely Razer products. Razer Kraken headphones and headsets, now in six vibrant colours. I'm so proud.
Obviously the company needs to learn to let paint dry before taking pictures, but one step at a time. Catering to the whims of a community craving frivolity, Razer is now selling its Kraken Pro Gaming Headset (£79.99) and Kraken Headphones (£64.99) in a range of shades.
"Our community has been asking for colour options in our product lines and the Razer Kraken Neon Series offers just that," says Min-Liang Tan, Razer co-founder, CEO and creative director via press release. "We chose our most popular family of headsets and headphones for special stylisation and are releasing them just in time for the summer months. The six colours give way to a multitude of options. I can't wait to see the photos our fans send us."
Makes me wish I were at E3 so I could find him and give him a big-old bear hug.
And look, there's also a special World of Tanks edition headset.
Fans of the black and green need not fret, however. Razer's E3 announcements also include a healthy dose of The Matrix, in the form of the first official Razer PC case.
They've partnered with NZXT to create the H440, a 100 per cent steel beast of a case that really should have been released earlier this year, when I was building a damn computer system.
You know how the PC hardware industry has accepted blue USB ports as an unofficial standard for USB 3.0? Razer doesn't give a damn.
Finally, Razer is looking for beta testers for its Nabu smart band.
Mmm, there's the black and green again. Interested parties can sign up at the Nabu web page for a chance to beta test the device for a dollar (60p).
This article originally appeared on Kotaku UK, our gaming-obsessed site. Check them out for original reporting, gaming culture, and humour.