In the same way that ASUS's Nexus 7 made Android tablets affordable without scrimping on the specs, it seems the Taiwanese company is looking to do the same for Android Wear smartwatches.
TechCrunch, speaking with a source "familiar with the company's plans", has stated that ASUS will be launching it's own timepiece powered by Google's wearable software at some time around September. If the source is correct, it'll be significantly cheaper than the LG G Watch, Moto 360 and Samsung Gear Live, coming in at somewhere between $99 and $150 (somewhere between £60 to £90 when directly converted -- which in reality would probably push it closer to £100 if it made its way to UK shores).
Packing in an AMOLED display, ASUS has previously suggested it would use gesture controls in any smartwatch it would produce, so expect to be giving this device a wave and a shake if it does eventually turn up. [TechCrunch]