Is there a distinct lack of Coronation Street or Emmerdale available through your NOW TV box? That's about to change, as Sky's just inked a deal to bring the ITV Player to its £10 streaming device.
Rolling out to customers over the coming weeks, ITV Player joins BBC iPlayer, 4oD and Demand 5 on Sky's streaming box, making it comprehensive in its UK terrestrial TV offering. With the World Cup just about to start, it'll give NOW TV owners the means to catch-up with ITV's broadcast tournament matches too -- so long as that roll out doesn't take too long. The BBC Sport app will also be joining the NOW TV line-up later this month, just in time for the football frenzy. [NOW TV]