Who would have thought that Huawei, with its selfie-orientated Ascend P7, would kickstart a mobile trend? The "Selfie Phone" is now an actual thing, with Sony hoping to capture your best duck pout with the Xperia C3.
Very much a mid-ranger with its 5.5-inch 1280 x 720 Triluminous display and 1.2GHz quad-core Qualcomm Snapdragon processor, it's the front-facing camera that's the headline feature here. Though it's only a 5MP sensor, it makes use of a wide-angle "PROselfie" lens that makes it easier to squeeze you and your pals into the frame. There's also the unusual inclusion of a front-facing flash too, illuminating your night-time narcissistic urges. As you'd expect, plenty of camera apps come pre-installed, with specific scene types designed for selfie shots.
The rest of the spec sheet is standard fare -- Android 4.4 KitKat is the operating system onboard, while there's also 4G support and a capacious 2,500mAh battery inside. 1GB of RAM is included and a measly 8GB of storage, which can be expanded by up to 64GB through microSD cards. Oh, and there's an 8MP camera on the back too, if you're not fussed about taking photos of your own face at every given opportunity.
Sony's Xperia C3 will hit China first in black, white and mint green colours, from this August. A global roll-out will follow afterwards. No pricing details to share yet.