UK's Copyright Police Intercepts and Replaces Ads on File-Sharing Sites

By Gary Cutlack on at

The IP department of the City of London Police has started running online advertising campaigns, but they're not the usual kind of ads. These run on piracy sites and warn users to think twice before queuing up 17 illegal film downloads before going to bed.

The Police Intellectual Property Crime Unit is targeting sites that have been reported to it by copyright holders, with site operators first offered the chance to repent and cease sharing illegal material. Should they fail to comply, the new tactic of "disrupting advertising revenue" by intercepting and replacing ads with investigation warnings has been added to the arsenal of tools that can be used against infringing sites.

PIPCU's boss, Andy Fyfe, said: "Copyright infringing websites are making huge sums of money though advert placement, therefore disrupting advertising on these sites is crucial and this is why it is an integral part of Operation Creative." [City of London Police via BBC]