They already sell the best mince pies -- could your next Christmas stocking smartphone come from Aldi too? The budget supermarket has today announced it will be stocking smartphones. And while it's a suitably wallet-conscious first handset on offer, it's not exactly the best at the price point.
Aldi's kicking off its supermarket smartphone assault with the Medion Life E4001. Priced at £79.99 SIM-free, it has a 4-inch 480x800 display, a 1GHz dual core processor, 4GB of internal storage and a 2MP camera. It's also lumbered with the ageing Android 4,0 Ice Cream Sandwich OS, which will be three generations old when Android L launches later this Autumn. For not a hell of a lot more money you could nab a far superior Moto E or EE Kestrel -- check our recent round-up of the best budget phones if you're looking for some inspiration.
Still, another name on the highstreet adds even more competition to the market, which can only ever be a good thing for customers. Aldi's low-cost focus could eventually make it an interesting destination for budget blowers, providing it can get some of the more impressive inexpensive Chinese brands on board.