wtf

Cristiano Ronaldo Detonates Reputation (Again) With Japanese Smile Exerciser Advert

By Gary Cutlack on at

Before the internet came along, celebs could cash-in by advertising weird stuff in Japan for big money and we'd never know about it. Not now. Not now everything hits YouTube within minutes. Poor Cristiano.

This bizarre advert video sees footballer Cristiano Ronaldo smiling his winning smile while enjoying the Facial Fitness PAO, a device said to exercise the facial muscles. For some reason. Here it is:

Interesting that he refused to put it in his mouth regardless of the amount of money on offer. Clearly a man of principles. [YouTube via The Verge]