Dixons Carphone's "Store-in-Stores" Open Today

By Gerald Lynch on at

Three months after the Dixons/ Carphone Warehouse merger first started picking up momentum, the newly formed Dixons Carphone shops will today open. Seven "store-in-stores" fling open their doors, with a further 23 planned for the end of the year.

Each store will have dedicated zones for computers and white goods, as well as phone contract sales points. So, as you'd expect, it's just the two stores jammed under one roof then. Redesigned Currys, PC World and Carphone Warehouse websites will guide customers to "the right place to buy from the whole range that we have to offer together," according to the company release, with the sign off "we are one". [Dixons Carphone]