Oh God, a Startup is Snapchatting the News

By Leslie Horn on at

There's a startup called NowThisNews that delivers the news du jour in short videos embedded on their site and mobile apps. But these days, apparently that's not enough. So the Awl has noticed, now in addition, NowThisNews is sending out news bulletins via Snapchat. Abandon all hope.

Their news reels (if you can call them that), come in a 90-second snap, divided into segments with short Snapchat-sized bites.

They approach the news with a strange detachment, going from headlines in about the Ferguson riots, to cute baby-shaped pears. For reference, Monday's feed is pictured in this post. Can you imagine receiving a Snapchat of I dunno, a rainbow, and then getting the increasingly terrible news from Ferguson in terrible multicoloured chicken scratch? And to think, someone thought this was a good idea. [The Awl]

Oh God, A Startup Is Snapchatting the News

Oh God, A Startup Is Snapchatting the News